Congstar ·
Establishing a new brand in GermanyEmployer/Copyright
Awards
Launch
2007
Description
In 2007 "Deutsche Telekom" founded a new subsidiary company named "Congstar" in order to reach younger customers.
Getting telecommunication services as simple as food at a takeaway is the core of the brand idea. In a colorful and distinct way this idea is visualised with illustrations only.
The brand was created in Hamburg with a "task-force" of people from Interbrand, TribalDDB and DDB Berlin. While we were working on the brand, DDB was thinking about campaign ideas.
Credits
Antje Hedde, Corinne Basler, Amir Kassaei, Adrian Schaffner, Michael Häne, Nils Metternich, Steve Herolds, Dominique Haussener, André Sandmann, Daniel Könnecke and many more
