Design concept for an event on branding in St. Moritz. The aim was to establish a yearly conference in Switzerland. The small but neat brand design was finished and partly fresh off press, when things changed and it turned out, that the Summit will never take place.
The design was based on a clean swiss typography to which the St. Moritz mountain "skyline" was added. To emphsise the quality of the event, only high quality printing materials were used as well as different methods of ebossing and varnishing.